NORTH LITTLE ROCK, Ark. (KTHV) - "The Wall" at McCain Mall is launching a virtual shopping experience and what they say is the only one of its kind in Arkansas.

"The Wall" will allow customers to complete their shopping needs in one convenient location with just their smartphone. This concept presents a wall graphic with a retail storefront appearance.

Products, services and other offers are displayed as items on store shelves. Each product display has a QR code and price tag. When scanned, the user is taken to the online purchase point for that product. Payment is made with credit card or PayPal, and the product is delivered to the customer's door.

Since mall shoppers are already in a shopping mode, The Wall will be perfectly located for increased traffic from consumers already in a purchasing frame of mind.

Recent statistics reveal that 43% of smartphone owners used their device while in a store for shopping purposes, mobile shopping sales reached $9 billion in 2011, one in five consumers scanned bar codes using smartphones during the last holiday season, and 85% of merchants say mobile commerce is a focus in 2012.