The KitKat brand is known for it's quirky flavors and it doesn't look like Nestle is going to stop churning them out anytime soon.
The new KitKat flavor, Chocolatory Sublime Ruby, is a pink bar with a berry flavor.
According to Nestle, the chocolate bar is "a new taste experience, a kind of berry flavor made from the all-natural Ruby cocoa bean with a characteristic pink hue."
The ruby cocoa used to create the new flavor was introduced in Nov. 2017 by Barry Callebaut, one of the world's largest chocolate producers. Yasumasa Takagi, a Japanese pastry chef who has developed numerous varieties of KitKats, is responsible for adding the new bean to the KitKat family.
KitKat began the launch of the new flavor in Japan, where the wafers are the top chocolate brand.
The candy gained popularity within the country in 2004 with the release of the Green Tea flavor. Japan now boasts of over 300 unusual KitKat flavors such as Cherry Blossom, Soybean and Blueberry Cheesecake.
Their popularity in Japan is also due to the fact that the name sounds similar to the Japanese phrase "kito kato" which translates to "to surely win." The candies are often given to kids on testing days and special occasions.
Sales for the Chocolatory Sublime Ruby flavor began on Friday, Jan. 19. It is available in stores in Japan and South Korea as well as online in the U.S. and eight other territories.