LITTLE ROCK, Ark. (KTHV) -- From pumpkin spice to hayrides, Arkansans are focused on fall.

And for farmers that's become a big business, as more find income through agritourism.

Motley's Farm just outside Little Rock began as a Christmas Tree Farm 34-years ago.

"We had been trying to find something to expand our season from Christmas trees. We had visited some other farms that had Christmas trees and pumpkin patch. It looked like a nice fit,” said Randy Motley, owner of Motely’s Farm.

Eight years ago Randy Motley saw an opportunity to add pumpkins and boost his agritourism appeal.

"They come to the pumpkin patch thinking pumpkin, then when they get here they find all kinds of fun things to do and then they know,” said Motley.

Stacey McCullough with the University of Arkansas Extension office said the census of agriculture from 2012 showed Arkansas had 389 farms engaged in some sort of agritourism.

"An opportunity for our farmers, whatever size they are, diversify their revenue streams,” said McCullough. “Bring in some revenue at times that don't match up with harvest or what their particularly doing."

She imagined that number is much higher now.

"We have hayrides, tractor-pulled hayrides. The farm zoo, where the kids can feed the small animals. We have pig races, our claim to fame are the pig races," said Motely.

"Creativity, trying to think about what sets your farm apart. Something you can highlight that is unique to you," said McCullough.

Motley's opens to the public tomorrow and is open every single day through October 30th.