LITTLE ROCK, Ark. (KTHV) - With no concerts in over a decade at War Memorial Stadium, there was a lot at stake to see if the Guns N' Roses concert could draw a large crowd.

To the surprise of some, it did. Over 24,000 people packed into the stadium on Saturday night.

Shea Lewis, Interim Director for Arkansas State Parks, said there was an element of surprise to the turnout, but it was most likely the result of intense planning behind the scenes.

Lewis said there was planning from all angles including marketing. The marketing capabilities increased for the stadium after Arkansas State Parks and Tourism took control and used a professional CJRW marketing team. Those efforts were what Lewis felt really made a big difference Saturday and will continue to make a big difference.

“You might have noticed some of the banners in the stadium and some other things taking place right now to help communicate what we have at the stadium,” he said.

Lewis told THV11 the ongoing goal is to show what else could be possible for the stadium.

“The Guns N’ Roses concert really was a door of opportunity for War Memorial Stadium,” said Lewis. “I know that we would be interested in hosting additional concerts and events here as well.”

That door, perhaps even wider now that Riverfest has been officially canceled.

The stadium is currently undergoing a feasibility study that will give some direction and insight of where the stadium should focus their efforts to make it successful. The study will help see what all the stadium could be used for even beyond concerts and football.

Lewis said the future is bright for War Memorial Stadium.