CONWAY, Ark. (KTHV) - Another city is working overtime to set itself apart from the Little Rock metro area. Commercial development continues to thrive in Conway as it attracts new and existing companies to make the city their home.

Nearly $65,000,000 has been invested in the new Lewis Crossing Shopping Center. It promises to be one of many popular retail destinations in this expanding city.

New roads, new restaurants, and new locally-owned specialty stores. You name it and Conway is doing it.

"There's a lot of reasons people are moving to Conway,” bragged Jamie Gates with the Conway Area Chamber of Commerce.

Newly elected Mayor of Conway, Bart Castleberry said the city has been growing for a long time now.

This city is catering to its community and surrounding areas.

“We've been intentional about how we compete for jobs and how we've thoughtfully built a city that not just companies, but also people will want to come to,” said Gates.

That strategic planning is paying off because Conway's retail climate continues to sky rocket.

"We're a regional shopping hub now and we're continuing to build on that. There's no better place to live than Conway, Arkansas,” Castleberry said.

Residential construction is steadily rising while commercial construction is also up 20%. Gates said another reason people come to Conway is to further their careers.

"We have University of Central Arkansas, Central Baptist College, and Hendrix College,” said Castleberry.

Education, retail, and economic development are just a few ingredients for continued growth there. If revenues continue to rise, the Mayor wants the money to go towards infrastructure improvements.

"Faulkner County is a large county and we have neighboring communities like Morrilton and Russellville that shop here as well. Face it, we're a lot quicker drive than Little Rock”, said Castleberry.

The Conway Area Chamber of Commerce also attributed city and residential growth to employers like Baptist Health

And just recently, Acxiom announced it plans to take its corporate headquarters back to Conway.