CONWAY, Ark. (KTHV) - It’s a warning not just to drug users, but also to emergency responders.

Fentanyl is a drug that can be fatal by just a small amount even to those not using it directly. According to the CDC, 91 Americans die each day from an opioid overdose. Fentanyl is 100 times more potent than morphine and 50 times more potent than heroin which is why the Faulkner County Sheriff's Office wants to send a message about it.

With a goal to be relevant and engage in new ways, the Faulkner County Sheriff's Office has a new campaign. They'll be sharing videos almost weekly that Deputy Adam Bledsoe produces to cover a wide range of topics.

"Some will be serious and some will be entertaining, hopefully some will be funny," said Bledsoe.

They hope the first video will save lives.

"If we save one person through this video its worth my yearly salary, just from this one video," said Bledsoe.

With an undercover narcotics officer sharing his experiences, they're hoping to raise awareness about fentanyl. It’s an extremely potent synthetic opioid drug that’s made its way to the streets.

"Fentanyl is an extremely dangerous drug and we need the public to be aware that this is out there," said Bledsoe.

In this opioid epidemic, he says heroin is no longer enough for addicts so they're adding fentanyl to it as well as lacing marijuana with the drug.

"These people are getting so addicted to opioids they need something stronger," said Bledsoe.

With its potency, this drug is taking lives.

"Just such a small amount, if it gets in the air and you breathe it in it can kill you," said Bledsoe.