LITTLE ROCK, Ark. (KTHV) – Tuesday, April 4 is National Equal Pay Day, and the Arkansas Equal Pay Coalition is working to bring attention to the gender pay gap by recruiting businesses to charge women 80 percent of the cost of items and services, which reflects the percentage Arkansas women earn compared to men.

The coalition hopes that by businesses taking this unique stand, more Arkansans will be aware of the gender pay gap in the state. All are invited to participate.

Participating businesses include:

-Bloom & Thistle (online)
-Café at Heifer
-ESSE Purse Museum and store
-Flyaway Brewing in North Little Rock
-The Fold
-Laura Stanley Personal Jeweler in Little Rock
-Loblolly Creamery
-Nightbird Books in Fayetteville
-North Little Rock Chamber of Commerce
-Penned and Polished (online)
-Raduno Brickoven and Barroom
-River City Coffee
-Scripted Joy Handlettering and Design (online)
-Sweets Candy and Gifts

According to the American Association of University Women, Equal Pay Day is chosen each year based on the day in which women’s earnings “catch up” to men’s earnings from the previous year. In 2016, National Equal Pay Day landed on April 12.

For more information and an up-to-date list of participating businesses, you can click here.

Read More: Equal Pay Day provides rallying point for women in workplace