LITTLE ROCK, Ark. (KTHV) -- It's that time of the year again, the 15th annual Little Rock Marathon, and this year it's sold out.

There’s over 11,000 runners and 40,000 spectators expected to show up this weekend. People from across the state and the country are coming to downtown Little Rock.

We talked with people from Nashville, TN, Cabot, AR, Memphis, Houston and Montgomery, AL. Each runner had a different story for why they race.

Jonathan from Houston said, “It’s my 52nd half marathon in 44 weeks; this is my home state and I couldn't think of a better place to do it than Little Rock.”

Cheryl Adams from Cabot said, “We train everyday but we do runs every month; 5K's, full marathons, half marathons. Races are something we enjoy, it's a soul sister gathering.”

Brandon Davis from Nashville said he’s an avid runner, “I run quite often with a group from Nashville called black men run.”

Each runner has a different way of celebrating and preparing; from beer and bananas to pizza and hibachi, this list goes on and on. The race is expected to bring in about 6 million tourism dollars.

Owner of Rock City Running, Bill Torrey is among the 70 vendors at the health and fitness expo put on by the marathon. He said the publicity that this event brings sky rockets local business sales, “70 percent increase in sales just over these two days at the expo.”

Torrey also said, “We’re a small establishment so the more exposure we have, the better for us.”

As for the racers, they're stocking up at the expo for any last minute things they need before they lace up and start running.