If you've got a passion for fashion. You're in luck! The popular H&M clothing brand opens a new store in Park Plaza Mall today.

This is the first H&M to open in central Arkansas — and the second in the state as a whole. After the chain opened a store in Jonesboro last year.

One Park Plaza Mall official said, bringing in this new store, shows their work in keeping up with the times.

"It's really all about giving them what they want. It's bringing in retailers, it's bringing in sit-down restaurants and it's bringing in entertainment options. And one of the things that we do here is the fast fashion retailers. And that's really what we know that millennial shopper wants. They're interested in beauty, fast fashion and entertainment."

The Outlets of Little Rock," also planning to open an H&M in the coming months.