LITTLE ROCK, Ark. (KTHV) -- The push to give kids a head start at school keeps coming earlier and earlier. A company looking to fill that niche opened its doors to the community in West Little Rock Saturday.

There are more than 350 Primrose Schools in 29 different states across the U.S. It's a franchise, owned and operated locally. Primrose hopes to partner with parents to help build foundations for the future.

“When I first heard that a Primrose school was going to open in West Little Rock I was so excited,” said Yuanfeng Wu.


Parents can expect early childhood learning and education at a place owners consider to be more than just a daycare.

“We serve children from six weeks to six years old,” said Franchise Owner, Nisa Khan.

“You've got music time, reading time, structured play time, free play time and outside play time,” Steve Roberts said.

Primrose School of West Little Rock is filling a demand, for demanding parents.

“We literally had one place tell us, when I asked about curriculum and structure, that children don't really start learning anything until 18 months. That was a short conversation,” said Roberts.

The school's Balanced Learning approach includes purposeful play and nurturing guidance from teachers, helping children to discover who they are early on.

Khan and her family have lived in Little Rock for more than 10 years.

"I have two children, a three-year-old and a six-year-old. When I first started with my six-year-old, we were looking for child care and I couldn't find anything that connected to me,” she said.

The frustration led Khan and other partners to start the franchise. With a 12,000 square foot facility, Primrose hopes to serve more than 190 families in the Central Arkansas area.

“My son really enjoys going here every day, it’s great,” said Wu.

The school features 11 classrooms.

"Who children become is just as important as what they know,” Khan said.

After just two weeks of operation, parents are confident the curriculum will set their children up for promising futures.

“Every day I pick my son up from this school he seems so happy. When he doesn't cry I know he had a great day here. otherwise he would cry for me,” Wu said.

Primrose officially opened their doors to students on August 14. THV11’s partners at Little Rock Family Magazine have an online guide to public and private schools in the area.