LITTLE ROCK, Ark. (KTHV) – This year, THV11 will help sponsor the Real Men Wear Pink campaign in October for Breast Cancer Awareness Month.

Last year, THV11’s Tom Brannon participated in honor of his mother-in-law who passed away from breast cancer. This year, Tom will participate in honor of his wife, who is a breast cancer survivor. For his full story, click here.

Real Men Wear Pink of Central Arkansas is proud to support The American Cancer Society's Making Strides against Breast Cancer to raise funds for innovative research, provide free support to anyone touched by breast cancer and help people reduce their breast cancer risk.

The campaign was started by the central Arkansas office and it was so successful, it is now a national campaign.

You can now donate through an app called American Cancer Society FUNdraising.

THV11 is challenging men to wear pink during the month of October and send us photos using the hashtag #BeOn11.

THV11's Rob Evans sporting his pink