Twitter rolls out GIF button

SAN FRANCISCO — GIF fans rejoice: Twitter is adding a button on iOS, Android and the Web so you can search for GIFs by keyword and insert them into tweets and direct messages with a single tap.

GIFs have become a mainstay of pop culture, illustrating in moving images the good, bad and the ugly of the Internet.

More than 100 million GIFs were shared on Twitter last year, the company says. And now Twitter is looking to GIFs as another way to increase engagement on the service that is struggling with slowing user growth.

 

"If you're looking for the perfect cat yawn or dance move to express exactly how you feel, just click the new GIF button," Twitter said in a blog post. "You can search by keyword, or browse categories of different reactions like Happy Dance, Mic Drop, or YOLO."

The feature powered by GIPHY and Riffsy begins rolling out today and will be available to everyone in coming weeks.

win animated GIF

Follow USA TODAY senior technology writer Jessica Guynn @jguynn


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