CNN Money: Top business headlines for April 23

NEW YORK, NY (CNN) - CNN Money's Maribel Aber has your top business and financial news on this Wednesday, April 23.

Stampede Logistics buys Daniell Transport Provider

Stampede Logistics LLC of Little Rock announced it was buying a Georgia fuel transportation company. Stampede, a bulk fuel transportation company that does business as Stampede Transportation, said it was purchasing Daniell Transport Provider of Bishop, Ga. Stampede did not specify how much it was paying for Daniell, but said the new purchase would do business as Stampede Transportation. Stampede, which operates 14 trucks, was bought by AET Holdings of Dallas in March. AET Holdings operates two fuel transport companies, Stampede and American Energy Transport, which operates chiefly in Texas.

Harley-Davidson stock is as hot as the bikes

America's most iconic motorcycle brand is revving its engines -- and profits. Harley-Davidson (HOG) shareholders are loving it. Shares spiked 7% Tuesday after the Milwaukee, Wisconsin-based hog maker reported a 19% jump in first quarter profit. The growth was driven by what Harley-Davidson does best...selling big, powerful motorbikes. "They're producing some of the best motorcycles they've ever produced," said Gerrick Johnson, an analyst with BMO Capital Markets in New York. "The brand is resonating." Johnson said the company has done well solidifying its base with bikes for long distance touring, while at the same time creating products geared towards urban riding.

Are Pinterest ads worth the price?

Last month, Ad Age's Cotton Delo reported that, in Pinterest's early tests for ads, the startup is asking advertisers for $1 million to $2 million spending commitments. Further, Pinterest, which is in the very early stages of monetizing, wants $30 to $40 CPMs, or cost per mille (cost per thousand impressions), the standard for measuring media. That's pricey. For comparison, the average CPM across the web in 2012 was $2.66. In general, advertising rates are rising as the digital media industry pushes for greater standards, transparency, and more premium offerings with better targeting.

Sony's found the perfect use for its $1100 Digital Paper

In case you were wondering who would splurge for Sony's $1,100 Digital Paper, it looks like the company has found another suitor: movie and television studios' HR departments. Sony has already targeted lawyers with the 13.3-inch E Ink Mobius-toting device, but now it's teaming up with Ease Entertainment to make short work of the hiring process for the motion picture and TV industries. According to the press release, "Digital Paper enables crew members to quickly and easily read, fill out and submit all required paperwork, complete with legal signatures" -- all while using less of the thin white stuff, we'd surmise. Ease's part of the workflow is storing and securing the collected documents from wandering peepers. With all of those NDAs and so forth, the duo is sure to save some trees -- so long as they remember to recharge every three weeks, and the set has a WiFi connection for passing along the signed forms.


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