California's former governor is taking marketing pointers from presidential candidate Donald Trump in his campaign to raise money for firefighters and their families.
Arnold Schwarzenegger wants to "Make a America Lift Again." On Friday, the body building champion took to Instagram to spread the word of his new fundraiser for the California Fire Foundation:
"I was born in Austria, but made in America," the former Republican governor of the Golden State says in his post. That same day, Schwarzenegger celebrated 33 years as an American citizen, which he considers one of the proudest days of his life.
"I think my life is the epitome of the American dream," Schwarzenegger said in a Facebook Live video. "You can't look at a better example of coming here with absolutely nothing... but full of dreams and full of fire in my belly."
A portion of proceeds from purchases of the "Make America Lift Again" hats, T-shirts, tank tops and sweatshirts will be donated to the California Fire Foundation, formed by California Professional Firefighters in 1987.
The non-profit 501 organization provides emotional and financial help to families of fallen firefighters, firefighters and the communities they protect, according to the group's website.
Items offered run from $19.99 to $44.99. For a limited time, if you buy a crewneck sweatshirt or hoodie you will get a complimentary white "Make America Lift Again" hat.
The catchphrase for Schwarzenegger's fundraiser alludes to Trump's prominent "Make America Great Again" campaign slogan, which was first used in Ronald Reagan's 1980 presidential campaign.
Copyright 2016 KXTV