BENTON, Ark. (KTHV) - Social media is everywhere these days: Facebook, Twitter, Google-plus and Instagram. And it's all at our fingertips in seconds.
In this report, we take a look at a new college degree educating students to guide businesses through this exploding industry.
Inside this UALR Benton office, Michael Miller begins "Part Two" of his educational career.
"It's exciting because it's new, it's never been offered in the state of Arkansas, so that was an instant draw for me," Miller said.
Miller, who has an Associate's degree, learns about the E-commerce degree. It's the campus' first four-year degree offering.
"I work at Walmart so I would like to become an assistant manager to start out with once I finish the degree," Miller said.
Climbing up the ladder at work and maybe down the road, Miller says, starting his own business with a degree in demand.
"We've also gotten really good feedback from potential employers in social media marketing area, people who do web design, helping companies and businesses develop a web presence," Pierce said.
Elizabeth Pierce Chairs UALR's Information Science Department. She says the E-commerce degree dabbles in a bit of everything to meet industry needs.
One example is a job add we found from a company called Rockfish based in Rogers. The social content developer requires things like strong writing and editing skills and experience with Internet research and social media marketing.
"Already I've had a number of students who have indicated that would like to either switch their major or thinking about declaring a major," Pierce said.
It's a lot of interest from students, like Miller, signing on to a promising future.
The degree also gets into more technical programming and classes are available at UALR in Little Rock, too. The program begins this fall.
As for salaries in this field, Pierce says they start in the mid to upper $20,000 range. Mid-level positions reach $50,000 or $60,000 and it goes up from there.