MORRILTON, Ark. (KTHV) -- Even though gas costs a little more at DJ's Convenience Store in Conway County, the owners claim there's a good reason: Quality. The gas station is one of the few in Conway County that does not sell ethanol-infused gas.

Rick Cross, from Dardanelle, drives his diesel truck for a Thursday pit stop, but most of the time he's stopping to fuel up on non-ethanol gas at DJ's.

"You don't have near as much problems with your engines because that other gas breaks down so quick it gums up your carburetor and stuff," says Cross.

Cross says he would rather pay at the pump than pay a mechanic.

"Go ahead and get the good stuff to start with and you don't have to worry about it down the road," says Cross.

DJ's gas cost about 10 cents more per gallon, but customers say they're willing to pay the extra money because the gas keeps their engines clean and they get better gas mileage over all.

"I drive a new Prius and I like to make sure it runs good and gets the best mileage," says Buddy Miller, Conway County.

A study by Edmunds -- an auto industry website -- found ethanol infused gas lowered fuel economy by more than 25%. The owner of DJ's, Don Shamsie says ethanol gas scams drivers.

"You're basically lying to your customer by giving them a product that is inferior to conventional gas," says Shamsie.

Rick Cross says he won't settle for ethanol infused gas, he's keeping his business with DJ's.

"It don't take near as much of it to run your engine," says Cross.

Finding a non-ethanol gas station can be a challenge. There are two DJ's in Conway County and the co-op sells it, too.

Ethanol gas is touted as more eco-friendly, but according to the same Edmunds study, the carbon dioxide emissions are only slightly better than clean gas.