PETIT JEAN MOUNTAIN, Ark. (KTHV) - When you think of charity and giving, there's one family name that stands out among the rest and even with ties to Arkansas.

The Rockefellers have a massive resume of philanthropy all over the country and beyond. And this weekend at Petit Jean, 15 family members are there for a philanthropy conference that's also celebrating the life of one of Arkansas' famous governors.

"I respect the people of Arkansas and I have faith in their good will," Winthrop Rockefeller says in some archived video from Today's THV.

If he were alive today, Arkansas Governor Winthrop Rockefeller would be 100 years old. It's a milestone birthday that's getting some attention this weekend from the family he left behind.

"Winn was an innovated businessman and a talented politician who deepened our family's tradition of philanthropy and public service, especially here in Arkansas," David Rockefeller Jr. said.

That's David Rockefeller Jr. who is the governor's nephew. He's at Petit Jean Mountain this weekend to celebrate his uncle's life and discuss philanthropy, something he says reaches beyond money. 

"It's about giving your thoughtful consideration to problems, giving your energy to solving them, it's engaging your friends in helping to solve them and at the end of the day also having fun doing it," David Rockefeller, Jr. said.   

It's a perspective that's resonating with some in the crowd, like Mary Beth Bowman with the non-profit Argenta Community Development Corporation in North Little Rock.

"I think what I came away with today is just kind of hope because you work, you do what your mission says and sometimes it gets a little discouraging because money is hard to get," Bowman said.

It's building up her confidence to go back to work, inspired by this prominent family that is keeping Arkansas on its radar well beyond the days of their uncle.

"What I know they hear to stay," David Rockefeller, Jr. said.

As for the future of philanthropy, David Rockefeller Jr. said he sees a blending of charity and business taking off. And that's something we also heard from leaders with the Winthrop Rockefeller Institute in Little Rock. They say philanthropy, and building it in Arkansas, is now a major focus of that group.