UNDATED (CNN) - An online company lets customers borrow art, much like Netflix.
Turning Art calls itself "The Cure for Empty Walls." It's an on-demand art company based on the Netflix model. Customers can sample works without commitment.
"I have been, I guess a professional artist, only for a few years. Still trying to figure out the business a little bit. It's a tricky industry to be involved in. I sell paintings from my website, from word of mouth, I don't go through a gallery. So Turning Art is a huge audience that I would never be able to reach, otherwise," says Nick Ward, artist.
"Turning Art is an in-home discovery and buying experience for art work. What we do is allow people to find art work in a risk-free way. And we will ship them art work to their home to try, starting at only $10 a month. They're able to rotate at whatever frequency they want, as much artwork as they want. And when they find something they love, they're able to buy it. We have thousands of customers across the entire continental U.S.," says CEO Jason Gracilieri.