LITTLE ROCK, Ark. (KTHV) -- Some Central Arkansas Water customers are experiencing discolored water.

Officials say the discolored water is a result of the high demand of water on the utility's infrastructure.  The consecutive days of dry, hot weather has resulted in increased water demand.

In a Central Arkansas Water press release, officials say that although we are fortunate to have an abundant water supply in the metropolitan area, customers are encouraged to be conservative by practicing efficient outdoor water use.

The company is asking customers to alter timing of outdoor watering patterns, and to avoid operating sprinkler systems between 5:30 a.m. and 7:30 a.m.

Because of the higher-than-average demand for water, some customers are seeing discolored water at the tap.  This is due to an increased amount of water flowing through water mains.  

Officials say the discolored water should subside as the tap runs, and it is safe for consumption.