Heifer International holiday contest
LITTLE ROCK, Ark. (KTHV) - With the holidays here, more and more people are not only giving gifts to friends and family, but are also giving back to others through charity donations.
A Little Rock-based non-profit organization has seen such an increase in charitable giving that they have added season employees to their work staff.
Heifer International operates in more than 40 countries, sending livestock to people in need. During the holiday season, it offers a catalog of charitable gifts.
"You can donate anything from a flock of chicks for $20 to honey bees, which are $30," explained Cindy Jones-Nyland, Executive Vice President of Marketing and Resource.
Larger gifts, such as heifers and water buffalos, are also available. Charitable purchases are becoming more popular, Jones-Nyland says, because people want to give more meaningful gifts that make a difference in people's lives.
"Everyone wants to be a part of a global community an in the last several years, that's become even more prevalent because of the work we do," Jones-Nyland said. "People are excited about helping others in need.
With extra staff on hand during the holiday season, Heifer employee Amy Davis said the seasonal employees are busy taking orders at the call center.
"We have tons of people that hear about us through our gift catalog and read the stories of the families that receive them and they are so eager to call in and make a donation," Davis explained.
She said one purchase from Heifer can transform an entire community.
"One of the great things about Heifer International is to know that when you make a contribution, you're actually contributing to seeing someone's life change for the better."
There's also a more high-tech, and perhaps easier, way of purchasing livestock from Heifer. It now offers a free app, titled World Ark, on iPads and Android-powered tablets.
The app, allows users to read stories, see pictures, and watch videos from around the world. Heifer International is the first non-profit to create this type of digital publication.