UNDATED (CNN) -- In the days following the shooting at the Sandy Hook Elementary school in Newtown, there's been a surge in demand for products that can protect children from bullets. From backpack inserts to bullet-resistant toddler pants, parents are going to extremes to keep their kids from becoming statistics.

It is a disturbing sign of the times when you can buy a bulletproof insert for a child's backpack.

COO Rich Brand says in the last week, sales have jumped 500 percent and they're still climbing and desperate parents seeking ways to protect their kids in the most extreme situations.

The material will not stop high velocity rifle rounds like the one used in Newtown. But three shots with a 9mm at point blank range shows the material absorbs the kinetic energy and penetration.

And amendment ii is not alone. In Boston Bullet Blocker promises "your peace of mind, is our business." In Austin Texas BulletproofMe.com says sales are up 50 percent; new customers, schools and daycare facilities.

Even the Colombian designer of fashionable protective clothing has a request for bullet resistant garments for a toddler.

Some may say they are profiting off of terror and horror, but brand says, "That's the last thing we wanted to do. This is something we put out there at the request of parents to try and meet the needs."

Amendment II says its proprietary carbon nanotube material lends itself to a product some teachers have asked for a protective blanket. He says, "Because of the lightweight nature of the material the company uses it could be used as a matt in a school for instance and in an emergency and for protection."

At Salt Lake City's "Get Some Guns and Ammo" owner Stuart Wallin says protective gear won't stop a killer, only another gun will. He says, "If you knew every teacher in your school had a gun I think you'd think differently about your little plan."

Since 1995, Utah has allowed teachers to carry concealed weapons. The law is yet to be tested but after Newtown anything seems possible.