UNDATED (CNN) -- The National Rifle Association criticized violent video games in the wake of the Newtown, Connecticut school shooting. Now the NRA is releasing its own mobile phone and tablet game that puts a virtual gun in the hands of the user. But the app's creators say it's all about teaching gun safety.
It's an app that's listed for kids 4 years and up. There's no blood. KSWB reporter Jamie Chambers says, "So you can't shoot any people, but there are coffin-shaped targets."
And in the wake of the Sandy Hook shootings, and gun control knocking on the door, was it a good move for the NRA to release this app. Kay says, "In the past, they've pointed fingers at video games. They've pointed fingers at Hollywood for contributing to the recent violence, and, you know, with this app, they kind of run the risk of sending conflicting messages."
Public relations strategist Rachel Kay says with so many parents worried about gun violence, the NRA is taking a big risk releasing this game. Kay says, "It's an aggressive move; absolutely. It's gotten a lot of media coverage."
But at the same time, Kay says the NRA could be playing to their supporters, showing they're not afraid of what victims, parents and politicians say. Kay says, "Is the timing questionable? Absolutely."
President Obama says, "Those who oppose any common-sense gun control or gun safety measures have a pretty effective way of ginning up fear on the part of gun owners and somehow the federal government's about to take all your guns away."
Now with December 2012 on record as the highest number of people submitting to background checks to buy weapons, the president says it's time to make meaningful change with or without Congress. Obama says, "I'm confident that there are some steps that we can take that don't require legislation and are within my authority as President."
Vice President Biden is expected to present his gun violence task force recommendations to the President later this week.