LITTLE ROCK, Ark. (KTHV) -- She's been on THV11 before talking about everything to do with social media, but Emily Reeves joined THV 11 News Tuesday on a different mission.
Reeves, director of digital innovation and research at Stone Ward, has introduced an event call Carry the Load, which is dedicated to bringing back the meaning of Memorial Day weekend.
We often associate Memorial Day as almost a kick off bash for summertime, but do you know the real meaning of the holiday?
Find out how you can get involved and learn how this event began by watching the video attached to this story.
Facts about Carry the Load:
• The mission of Carry The Load is to bring meaning to Memorial Day by honoring the sacrifices made by members of the military, law enforcement officers, firefighters and their families while serving our country and communities, by honoring those who have died or were wounded while Carrying The Load for their fellow Americans.
• Carry The Load was created because Clint Bruce, who is originally from Arkansas and now lives in Dallas, and Stephen Holley, both Navy SEAL veterans, felt the loss of their comrades as casualties of war and the loss that those families' suffered weren't being sufficiently recognized on this national holiday when we are meant to take time out and honor those who protect the rest of us.
• Carry The Load was started in 2011 with a 20-hour and 11 minutes walking event in Dallas, TX, then expanded in 2012 to include the National Relay. The Relay began in New York on April 30 and will end in Dallas on Memorial Day weekend with the 20-hour, 13-minute event.
• Carry The Load has scaled participation each year. In 2011, the inaugural year, approximately 500 participants were involved in Dallas alone. In 2012, approximately 6,500 were involved on the National Relay and in Dallas. The goal of 2013 is to engage at least 10,000 participants while reaching the fundraising goal of $1,000,000.
• Emily Reeves' brother, Robert James Reeves, was a Navy SEAL, on SEAL Team 6, who died on August 6, 2011 when the helicopter he was aboard was shot down in Afghanistan. He was among 38 men, 22 of which were SEALs, that died when the helicopter crashed, making it the single largest loss of life for the SEALs in its history. Rob was passionate about his work and always considered his teammates as his own brothers and remembered them day-to-day, but especially on Memorial Day. It was important to him that those who fought for our safety and security and gave their lives be honored properly.
• Carry The Load will be coming through Arkansas May 20-24 entering from Memphis at 6 PM on May 20 and exiting through Texarkana at 4 PM on May 24, with teams walking five-mile increments, 24-hours a day to complete the route. The North Little Rock portion of the route will begin on May 21 at 4 PM, and the Little Rock portion of the route will begin on May 21 at 8 PM on Riverfront Drive.
• Anyone who wants to participate in, and/or donate to, the Carry The Load National Relay can do so by visiting www.carrytheload.org and clicking on the "National Relay" link. The entire route and fundraising for individual legs are hosted on that site.