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    THV Summer Cereal Drive: Where does a box go?

    8:35 AM, Jun 27, 2013   |    comments
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    LITTLE ROCK, Ark. (KTHV) -- For the past month we've been asking you to donate cereal to help families in Arkansas, and we of course appreciate all your hard work so we want to show you where all your donations are going. THV 11's Lauren Scott spent the past week following a cereal box.

    Summer can be stressful on parents and their pocket books with students out of school that means parents have to provide an extra meal. So that's where the cereal boxes come into play. There are only a few steps involved for the cereal boxes, but each step a critical one to make sure all your donations get in the right hands.

    "If it wasn't for people like them people like us would have nowhere else to turn," Elaina Lambert is grateful for those dropping off cereal boxes so her kids can have breakfast this summer, but the boxes took a bit of a trip.

    It all started in June when businesses started collecting cereal boxes in our annual THV 11 summer cereal drive. Leigh Anne Alford with the Arkansas Food bank says after businesses collect their boxes, they step in. "Once we get the cereal here we package it in bags of 50 or lots of 50 and our agencies are able to take it back to their pantry or soup kitchen or daycare center," says Alford.

    People like Brandi Coleman take up the third leg of this journey, "It's like a sense of purpose in your life, when you can change somebody else's life and feed some type of need." Coleman is a ministry leader with Second Baptist Church. They feed about 350 families a month. Once they get the food they bag it up and then it's time for the home stretch.

    "I'm a single parent of three and this really helps because it gets costly when the kids are at home in the summer time," says Elaina Lambert.

    Lambert says the food in this bag gives her something that no amount of money can, a peace of mind, "I don't have to worry about my kids being hungry, I don't have to worry about where their next meal is coming from because I have help."

    Last year the food bank handed out more than 215,000 boxes of cereal, and they were all gone in just a matter of weeks.

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