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    Arkansas ranked in top 10 in national honesty study

    7:36 PM, Jul 23, 2013   |    comments
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    Honest Tea founder and CEO Seth Goldman(Photo: Honest Tea, CNN)

    UNDATED (Honest Tea) -- America's honesty has been put to the test!  Using data gathered from experiments conducted in all 50 states and Washington, D.C, the National Honesty Index has found that overall, Americans were 92 percent honest with Alabama and Hawaii tying for most honest state.

    Beverage company HONEST Tea, which strives to make its products with transparency and honesty, developed the experiment to see how honest people are when it seems no one is looking.  The company set up unmanned kiosks stocked with its beverages and offered them for $1 on the honor system.??

    From July 8-18, 61 total locations throughout the country were tested, with data collected on how many people paid for the beverages.  Additionally, data was collected on participants' characteristics including gender, hair color, hair length, facial hair, and whether or not they were wearing hats and sunglasses.

    Some of the Results Include;

    • Washington, D.C. was the least honest location in the experiment with 80 percent of participants paying for their beverage.
    • Overall, women are more honest than men (95% vs. 91%)-the same percentages in both our 2012 and 2013 tests.
    • Unlike last year where redheads were most honest, in 2013 blonds were the most honest (95%) and followed by brunettes (93%) and then redheads (92%). 
    • The longer your hair, the more honest you are. People with short hair were 91% honest, vs. people with medium and long hair (93% and 94% honest, respectively).
    • People in groups (96% honest) tend to be more honest than people on their own (91% honest).

    "We've conducted our experiment in different cities over the past few years, but this is the first time we've conducted the experiment on a national scale," said Seth Goldman, co-founder and TeaEO of Honest Tea.  "Even though my bicycle was stolen the same day as our D.C. experiment, it's reassuring to know that 92 percent of Americans will do the right thing even when it seems no one is watching."

    Full State Rankings:

    State/City

    % HONEST

    Alabama

    100%

    Hawaii

    100%

    Indiana

    99%

    Maine

    99%

    Iowa

    98%

    Nevada

    98%

    Oklahoma

    98%

    Tennessee

    98%

    Alaska

    96%

    Arkansas

    96%

    California

    96%

    Nebraska

    96%

    New Jersey

    96%

    North Dakota

    96%

    Oregon

    96%

    Washington

    96%

    Ohio

    95%

    Vermont

    95%

    Virginia

    95%

    Illinois

    94%

    Minnesota

    94%

    South Carolina

    94%

    Wyoming

    94%

    Colorado

    93%

    Georgia

    93%

    Massachusetts

    93%

    Montana

    93%

    New Hampshire

    93%

    Rhode Island

    93%

    Wisconsin

    93%

    Florida

    92%

    Michigan

    92%

    Missouri

    92%

    New York

    91%

    Pennsylvania

    91%

    Idaho

    90%

    Kansas

    90%

    New Mexico

    90%

    North Carolina

    90%

    South Dakota

    90%

    Connecticut

    89%

    Maryland

    89%

    Delaware

    88%

    Utah

    88%

    Kentucky

    87%

    Texas

    87%

    West Virginia

    85%

    District of Columbia

    80%

    Louisiana

    *

    Arizona

    *

    Mississippi

    *

    *

     Not large enough Sample Size

    Total

     

    Average

    92%

    The complete National Honesty Index findings are available at www.NationalHonestyIndex.com.  Visitors to the site can use the data to compare the honesty of certain attributes - gender, hair color, hair length, etc. - vs. those of friends, spouses or colleagues, and share their profiles on Facebook or Twitter.

    HONEST Tea will donate all of the funds collected to FoodCorps, a nationwide team of leaders that connects kids to real food and helps them grow up healthy.

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