Social Scoop (Business): Social media vital for boosting search rank

    11:30 AM, Jan 31, 2014   |    comments
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    There's a new web term in town you may have heard lately if your small business is perfecting its online strategy: Social SEO. Or, Social (Media) Search Engine Optimization.

    The term refers to the relationship between social media and a website's search rankings. Folks want their business' website to rank higher than others when searched for certain products, but how do you do that? Well, these days, it's often all about those social media shares.

    Stephanie Frasco with Social Media Today reports that 91 percent of e-commerce retailers saw a lift in their SEO ranking thanks to social referrals. She said, "Share more and get more people sharing from your website."

    To get those referrals going, Frasco recommends having a "shareable" site that your business uses to link to on social media, and the content must be eye-popping to entice people to share it.

    The idea is that, let's say, when your clothing boutique has a new product they want to show off, put it on your website. Then, share that link on social- Facebook, Twitter, Pinterest, wherever.

    ...And do this often! Having a social media presence, not just an account, is critical in the fast-paced, web-based world.

      • LIST: 15 Eye-Popping States About Social Shopping (http://on.kthv.com/1bHSYmI)

    Do you have a question or story idea about social media for THV11's Social Media Coordinator Jessica Johnson? Just leave it in a comment below!

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