Entertainers bring business for local businesses with them

When entertainers play Verizon Arena, they bring more than just their show. They also bring patronage for local businesses

LITTLE ROCK, Ark. (KTHV) – The Bruno Mars concert at Verizon Arena was labeled a success by concertgoers and businesses, meaning big business for the Little Rock market.

General Manager of the Verizon Arena Michael Marion said over 16,000 people attended Bruno Mars Sunday night.

“Everybody loved it. It was a great night for us. It was one of the biggest shows we had this year so far,” Marion said.

Marion said the venue has consistently pulled big artists over the past few years, and many of them come back.

“We had the Eagles four times and Kenny Chesney I think seven times. We had Luke Bryan four times. These artists they know this is a good market and a lot of their fans come, they buy tickets,” Marion said.

Marion said Verizon Arena is ranked 36 in the country this year for attendance by Pollstar magazine.

“That’s pretty good for a market our size,” Marion said.

He also said he is proud of the artists Verizon Arena pulls every year.

“We feel like we’re getting a lot of the big [artists] for our size,” Marion said.

The Verizon Arena isn't the only business that benefits from big artists coming into town. Surrounding neighborhoods like Argenta do, too.

Cindy Held is a server for Skinny J's, which is a few blocks away from the venue and said business during the Bruno concert was unusual for a Sunday. The restaurant has a three hour wait at one point.

"The people that they bring in, majorly helps as far as our revenue,” Held said. "My sales were at least double compared to what they normally are."

Restaurants like Reno's are normally closed on Sunday’s, but decided to open up just for the concert.

"Because it was sold out show last night. It would be silly for us not to open. That's an extra 13 to 15,000 people in the area. It was like adding another Friday night at least,” Bartender Eric Wenzel said.

With the Bruno Mars concert being called a success, Little Rock hopes to continue to attract big artists in the future.

“The market does perform well and we’ve consistently been in that kind of ranks for many years,” Marion said.

The next big concerts scheduled at Verizon Arena include Katy Perry, Miranda Lambert and Shania Twain.

Tickets are on sale for all of them.

“The Verizon Arena isn’t the only business that benefits from big artists coming into town. Surrounding neighborhoods like here in Argenta do, too,” Michael Marion General Manager of Verizon Arena said. “Everybody loved it. It was a great night for us. It was one of the biggest shows we had this year so far. We had over 16,000 people here. I sit here and think about, we had Tom Petty and Joe Walsh. Last year we had Paul McCartney.”

“We had the eagles four times and Kenny Chesney I think seven times," Marion said. "We had Luke Bryan four times. These artists they know this is a good market and a lot fo their fans come, they buy tickets.”

“In Post Star magazine, it’s an industry trade magazine, ranks the buildings in the country by attendance and in the first 6 months we were #36 in the country which is pretty good for the 57th TV market.”

“The market does perform well and we’ve consistenly been in that kind of ranks for many years.”

“We feel like we’re getting a lot of the big ones for our size,” server Cindy Held said. “We had up to a 3 hour weight acutally. On event nights, it can be anywhere from one to three hours. Being this close to Verizon, with anybody that comes, I mean we were very busy when Katt Williams came. My sales were at least double compared to what they normally are.”

"The people that they bring in, majorly helps as far as our revenue,” Eric Wenzel Reno’s Bartender said. “Because it was sold out show last night. It would be silly for us not to open. That’s an extra 13 to 15,000 people in the area. It was like adding another Friday night at least.”

“When the owner first chose the property. The new arena was in mind when he chose the location.”

© 2017 KTHV-TV


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