LITTLE ROCK, Ark. (KTHV) -- Max Morgan former sportscaster for KTHV passed away in Dallas yesterday at age 59. His work on Arkansas radio and on KTHV during the 1980's is widely known. Max who had been a sports anchor at KDFW in Dallas for the last 20 years, died Monday night after being hospitalized for congestive heart failure 5 days earlier.
Former THV11 Sports Anchor and Executive Director of the Arkansas Sports Hall of Fame Ray Tucker stated, "He was one of a kind, a true professional. I don't know a person who enjoyed life more than Max Morgan."
Gary Hogan, former KTHV Sports Director and UALR Associate Athletic Director for 29 years said, "Max was one of the nicest and most professional guys you'd ever meet in the broadcasting business."
In the early 1980's Morgan was originally working for KARK Sports Director Dave Woodman as a producer when KTHV Sports Director Gary Hogan heard an interview with Max and approached President and General Manager Bob Brown who immediately hired Max. Max helped usher in the Mike Newell era of UALR basketball in the mid 80's. His enthusiastic presentation on radio and television was well suited to Coach Mike Newell and UALR's fast rising basketball program, which led to a historical first round victory against Notre Dame in the NCAA tournament.
Morgan left KTHV and Arkansas radio waves for Baltimore in 1989 and after a short stint, went to KDFW in Dallas where he worked for 20 years. In addition to sports anchoring, he produced many features and hosted coach's shows as well as providing sideline reports when the Cowboys were airing on Fox. He became known for the tagline with which he began every sportscast: "Hello, Dallas-Fort Worth. Let's talk sports."
Max's close friend, Fox4 photo-journalist Larry Rodriguez, tweeted the news of Morgan's death and had provided updates on his deteriorating condition while also asking for prayers.
"Today the world is less brighter," Rodriguez said Monday night. "Thank you Max Morgan for all the joy you brought 2 our world. Rest in peace." Condolences and reactions immediately poured in via Twitter, including RIPs from the Texas Rangers, Dallas Mavericks and former Dallas Cowboys quarterback turned Fox football analyst Troy Aikman, who told his 1.17 million followers: "Just learned of Max Morgan's passing…wow! Always thought he was one of the good guys…sad day for Dallas sports."
Morgan was born Terrance Shurn in Dardenelle, Arkansas and had two sons, Shawn and Byron. He was never the main sports anchor at Fox4, but his out-sized personality and enthusiasm were center stage whenever he anchored on weekends, filled in for Mike Doocy on weekdays or reported from venues ranging from Super Bowls to high school football games. He also was among the first African-American TV sports personalities in the D-FW market, with Fox's current NFL Sunday host, Curt Menefee, preceding him by a year at KTVT-TV (now known as CBS11).
CLICK HERE to read a tribute and watch how KDFW handled the news of his death.