Little Rock 'breaks up' with Amazon over new headquarters in full page ad

LITTLE ROCK, Ark. (Oct. 19, 2017) – The Little Rock Regional Chamber kicked off its Love Little Rock initiative on Thursday by having a little fun with the Amazon HQ2 RFP and launching a new economic development
campaign that focuses on all there is to love about Little Rock.

The “Love, Little Rock” campaign is intended to both attract new business and encourage residents to become “Love, Little Rock” ambassadors by sharing their pride using the #LoveLittleRock hashtag.

Mayor Mark Stodola also proclaimed October 19 to be “Love Little Rock Day.” Coined “HQ2,” cities across the world are in a bidding war to have the online retail giant call their area “home,” but Little Rock took a different approach. Although the city does not meet Amazon’s behemoth criteria, community leaders took this opportunity to highlight all the things that make Little Rock one of America’s most attractive cities to call home.

As part of the campaign the Little Rock Regional Chamber has created LoveLittleRock.org to showcase the city’s many positive attributes and highlight the many advantages of doing business and living in Little Rock.

“We wanted to start the campaign with a bang and grab the attention of national business leaders across the
country,” said Jay Chesshir, President and CEO of the Little Rock Regional Chamber. “It’s our hope that this
campaign continues to be a rallying cry for Little Rock residents to take ownership in the place we all call home by sharing why they “Love Little Rock” and, in the process, we hope that spreading this good news causes other
businesses to put the Little Rock region in their consideration set for site selection.”

The city also used a couple guerilla techniques to ensure that Amazon leaders also saw Little Rock’s unique
message. A full-page letter from Little Rock to Amazon appeared in today’s Washington Post, which is owned by
Amazon CEO Jeff Bezos. And, while the majority of the initial campaign relies on social media and digital
advertising, one “analog” tactic is an aerial banner flying over Seattle and the company’s HQ1 reading “Hey
Amazon, it’s not you, it’s us. LoveLittleRock.org.”

Here in Little Rock, city business marquees are lit up with “Love, Little Rock,” outdoor companies have donated billboard space and the Bill and Hillary National Airport (LIT) is outfitted with campaign messaging.

“We are all proud of the community we’ve built in Little Rock,” said Mayor Mark Stodola. “The chamber’s new economic development campaign is something the city is proud to be a partner and to help mobilize our residents in sending the Love Little Rock message far and wide.”

Little Rock this year has been listed on U.S. News and World Report’s list of “Most Affordable Places to Live,” and among the “Best Cities for New Graduates” by Goodcall.com. In addition, Little Rock is the home to four national corporate headquarters – Bank of the Ozarks, Dillard’s, Stephens, Inc., and Windstream and is the birthplace to original FinTech innovators like Systematics, Alltel Information Systems and Acxiom.

To learn more about the Love, Little Rock campaign and read the reasons to love Little Rock, please visit LoveLittleRock.org.

© 2017 KTHV-TV


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