LITTLE ROCK, Ark. (KTHV) - Main Street in Downtown Little Rock is beginning to look a lot like Christmas. Wrapped around all the trees that line the streets of the historic downtown district are Christmas lights. And while they may make your holiday just a little more merry and bright, it serves a greater purpose.
For years, Main Street in Little Rock has been rather dark during the holidays. As the city works hard to revitalize the area and restore it to its former glory, this year they're also hanging Christmas lights. The goal is to make Main Street more inviting and festive for all.
As you drive down many of Little Rock's streets, you may notice a few lights strung here and there, maybe even a Christmas tree in a window, but on Main Street, in the next few days, let's just say, it'll be lit.
"One of the things we've heard at the partnership, is with all of the development and excitement we've seen on Main Street, we really need to pay attention, during the holiday season, and add some more excitement, add some lights," said Gabe Holmstrom with the Downtown Little Rock Partnership. "So, this is the result of a lot of effort and thought that's gone in to this.”
He said they made their list and checked it at least twice to see the community's dream come to a reality. The partnership teamed up with Main Street Arkansas to help secure some grant funding for the holiday lights.
"What we wanted to do, was utilize that grant money to put it back here in a visible way," he said.
The Downtown Little Rock Partnership is hopeful that investments as small as Christmas lights or as big as the new Technology Park will encourage businesses to fill the area's empty buildings.
"These are all things that cities are doing all across the country to bring people back to their downtowns. We are doing our part to bring people back to the city's corridor, and give the people that are already here, more amenities to enjoy,” Holmstrom explained.
Restaurant and business owners in the downtown area said they think the lights will be good for business. Kevin Case, co-owner of Samantha's Tap Room, thinks the more, the merrier.
"The more nightlife, the more restaurants we can bring downtown, the better. We have the Rep, the Symphony down here. The more people down here, the better the business," said Case.
The Downtown Little Rock Partnership is also looking to light up its Creative Corridor for some of the other holidays throughout the year.