Millennials turning to Botox for preventative measures

If you thought Botox was just for your mom or grandma, you've got it wrong. A new generation is flocking to this beauty trend.

LITTLE ROCK, Ark. (KTHV) -- Botox is a popular way to "reverse" the aging process by smoothing out wrinkles, resulting in a more youthful appearance.

Bentley Fitchue, 26, used to think Botox was for her mother's generation, but when she began researching online, her opinion changed. She learned celebrities she admired used the treatment as a way to prevent fine lines and wrinkles from deepening as they aged.

“I think any girl my age feels this pressure to sustain the way they look now and anything you can do to prolong those wrinkles is so helpful,” said Fitchue.

The majority of Botox users fall between the ages of 40 and 54, but according to the American Society of Plastic Surgeons, in 2015, more than one million Botox injections were performed on people in their 30s. More than 100,000 were performed on people in their 20s, and central Arkansas is no exception to this growing trend.

“We are definitely seeing younger patients,” said Dr. Terri Martin.

Dr. Martin, a Dermatologist at Pinnacle Dermatology in Little Rock, has been in practice for 20 years. She says since the FDA approved Botox in 2002 for cosmetic use, its popularity has skyrocketed. However, only in recent years has Martin noticed a younger generation jumping on board.

“People that are younger have what we call wrinkles in motion. When your face is at rest, you don't really see wrinkles. When you’re frowning or smiling or laughing, the muscles create wrinkles in the skin and when you’re younger those are wrinkles in motion, but as you get older they become fixed, permanent wrinkles,” said Dr. Martin.

“The Millennials, the younger people, are trying to prevent the wrinkles from becoming wrinkles in motion to wrinkles that are permanent.”

“I want to start early. I want to age softly,” said Fitchue.

Just a year into getting the injections, Fitchue said she has seen results.

“My makeup goes on really smooth. If you've got an event where you are wearing concealer, you don't have any creases,” said Fitchue. “I have noticed that the more I get them, the less I have to go, so it lasts longer in between treatments.”

While Botox isn't permanent, Fitchue said anything she can do now that will result in a more youthful appearance later on, she's on board.

“If I can get on a lifetime membership I would,” said Fitchue.

Botox tends to be less expensive for younger patients because less is needed.

A typical older Botox patient might need about 25 to 30 units, costing anywhere from $300 to $400. A patient in their 20s, however, would probably need around 15 units at a cost of $200.

Dr. Martin said patients tend to see results in about a week and it typically lasts about three to four months.

© 2017 KTHV-TV


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