THV11 Summer Cereal Drive 2016

The Summer Cereal Drive kicks off soon! - 05/26/16

THV11 Summer Cereal Drive celebrates our 16th YEAR!

Our 2016 goal – 300,000 boxes!

For the last 15 years, YOU, THV11, and the Arkansas Foodbank - in partnership with local businesses, groups, and schools - have provided over 2.1 million boxes of cereal to Arkansas kids and their families.

In 2015, you helped donate a record 286,000 boxes of cereal, helping out children throughout central and southeast Arkansas all the way until December!


Send pics of your cereal drive efforts to #SCD16 and #BeOn11

What is the Cereal Drive?

The THV11 Summer Cereal Drive provides hungry families in Arkansas with non-perishable breakfast items that are both nutritious and kid-friendly. Your donations help provide healthy breakfast options for children and families in central Arkansas who would otherwise go without the most important meal of the day - breakfast.

In addition to individuals donating boxes, businesses can register for a friendly competition!

When is the Cereal Drive?

- Dates: May 31, 2016 – June 23, 2016

-Breakfast Meet-N-Greet: Thursday, May 26th THV11 Weather Garden 5 am to 7 am (Weather Permitting)

- Drop off Finale: Thursday, June 23rd, live from 5 a.m. – 12:30 p.m. at the Foodbank Warehouse. Businesses and organizations are encouraged to drop off their final donations at the Foodbank that day.

- Awards Breakfast: Friday, July 8th at the Foodbank Warehouse.

When and Where is Business Registration?

- May 2, 2016 – June 10, 2016
- Click here to register: Summer Cereal Drive Registration

What Can I Donate?

- Dry cereal - boxes OR bags, 8oz. or more (Think Nutritious!)
- Cereal/Breakfast Bars
- Pop Tarts
- Oatmeal
- Cream of Wheat

Where Do I Donate?

ONLINE -- Can't make it out to a community site to make a donation? Donate a box of cereal online! Just visit and make a donation to the "virtual cereal drive." Just select a dollar amount to donate. It's that easy. Get more here: Virtual Cereal Drive

INDIVIDUALS — Drop off cereal at area participating Walmart, Kroger and Brookshire’s locations.

THV11 This Morning LIVE locations (5:00 a.m. – 9:30 a.m.)

Tuesday, May 31st: Benton Kroger Marketplace “Saline County Showdown” (Tom Brannon)

Thursday, June 2nd: Morrilton Wal-Mart (Tom Brannon)

Tuesday, June 7th: Cabot Kroger (Tom Brannon)

Thursday, June 9th: Hot Springs Central Ave. Wal-Mart (Tom Brannon)

Tuesday, June 14th: Arkadelphia Brookshire’s (Alyse Eady)

-THV11 Summer Cereal Night with the Arkansas Travelers

Thursday, June 16th: Pine Bluff Brookshire's on Hazel Street (Laura Monteverdi)

Tuesday, June 21st: LR/NLR THV11 Cereal Showdown Mornings vs. Evenings

-Tom Brannon Live at Kroger on Markham & Rodney Parham in Little Rock 5 – 9:30 am

-Meredith Mitchell Live at Kroger on Indian Hills Blvd. in NLR 5 – 7 pm

Thursday, June 23rd: Little Rock - Arkansas Foodbank Warehouse (Wrap-up 4:30-12:30) LAST DAY TO DONATE!


Businesses are to drop off their donations at the Arkansas Foodbank. Please drop off  Monday-Friday between 8 a.m.- Noon or 1 p.m. – 4 p.m. The Foodbank is located at 4301 West 65th Street in Little Rock. Call Brandon Mathews with the Foodbank at 501-569-4316 for delivery information or help.


To find out more about Facebook commenting please read the
Conversation Guidelines and FAQs

Leave a Comment