UNDATED (CNN) -- The Gay and Lesbian Alliance Against Defamation, or GLAAD, is backing a "National Same-Sex Kiss Day" planned for Chick-fil-A restaurants nationwide today. The event comes two days after supporters responded to backlash against the company's support of traditional marriage.
"Chick-Fil-A Appreciation Day", organized by former Arkansas Governor Mike Huckabee, drew long lines of supporters of the company and free speech. Chick-Fil-A, which said it was not involved in creating the event, says it set a sales record that day.
Organizers of today's event are no doubt hoping for a similar turnout. They're asking same-sex couples to go to Chick-Fil-A restaurants and kiss in protest, and then post a video or photos on social media.
As of early Friday morning, about 13,000 people said they would participate on the event's Facebook page. Meanwhile, the Chick-Fil-A controversy is getting some mentions by politicians. Minority Leader Nancy Pelosi says, "What I tweeted was, I'm a Kentucky Fried Chicken fan. That's where my loyalty lies."
Florida Sen. Marco Rubio says, "The young man or woman who at this very moment is drawing up a business plan on the back of a scrap piece of paper on a Chick-fil-A somewhere nearby."
The controversy started last month, when Chick-Fil-A president and COO Dan Cathy told a religious news service they support the biblical definition of the family unit. The chairman of LGBT rights group "Wyoming Equality" says the company should stick to what its best at. Jeran Artery says, "It would really be nice if Chick-fil-A would just get in the business of just making great chicken and stay out of the business of equality."
There was also a counter-protest on Wednesday's Chick-fil-A Appreciation Day. GLAAD says proponents of same-sex marriage asked people to donate the approximate cost of a Chick-fil-A meal, about six-50, to gay and lesbian rights groups.