UNDATED (CNN) -- The makers of a beef additive that became known as "pink slime" is suing ABC News.
Beef Products Incorporated is seeking $1.2 billion in a defamation suit against the news agency.
BPI says the network damaged its reputation and made consumers believe their product was unhealthy and dangerous.
Stories about "pink slime" led to an online campaign to get the additive out of stores and school lunches.
BPI says it lost 80-percent of its business in less than a month and more than 700 employees lost their jobs.
ABC News was just one of many media outlets reporting on the beef additive earlier this year, but B-P-I has focused in on the media giant for what it calls a "concerted disinformation campaign."
ABC News denies the allegations and plans to fight the case.