BRIGHTON, UK (CBS) -- More than a hundred hairy competitors gathered in Brighton, south-east England, on Saturday (15th September) for the first British Beard and Moustache Championships.
The event was hosted by The Handlebar Club, a UK club for gentlemen with large moustaches, which was set up over 65 years ago in a London theatre.
Competitors were vying for the ultimate bragging rights and a tankard with a moustache on it.
Just like the dog show "Crufts", there were different categories for the fuzzy-faced competitors. Categories of moustache included: Natural, English, Freestyle. Partial Beard categories were Natural Goatee, Musketeer, Freestyle and Sideburns Freestyle.
For full beards, competitors battled it out in the Natural Full, Natural Full with Styled Moustache and Freestyle categories as well as best-made false beard.
The Brighton conference centre, which has hosted many events from political conferences to pop concerts, was packed with more than 2500 cheering fans for this most unusual of spectacles.
Competitors were barred from using extensions or hair pins, although wax and hairspray were allowed in some cases.
The competition entrants appeared to be enjoying every second and many were dressed in ludicrous outfits to match their facial hair.
A tremendous amount of primping and preening goes on behind closed doors before the competition takes place.
As well as awarding prizes to the finest fuzz going, the championships are also to encourage and celebrate standards of excellence in the growth, design and presentation of facial hair.
On the day the blue ribboned category winners were - Richard Evans-Lacey, winner of the Beard Freestyle category and Michael Bates in the Sideburns or "Mutton chops" category.
Italian Fulvio Franchi took top honors in the Handlebar moustache category, whilst another foreign competitor Matt Brown from Australian out-gunned his rivals in the Beard Freestyle moustache category.