LITTLE ROCK, Ark. (Sept. 25, 2012) - America has been celebrating the contributions of the U.S. rice industry for 19 years through the National Rice Month program sponsored by the USA Rice Federation.
Initiated by an act of Congress in 1991, National Rice Month helps increase awareness of rice and recognizes the contribution the U.S. rice industry makes to America's economy.
Despite recent concern over the safety of rice, National Rice Month celebrations are taking place across America this September in grocery stores, restaurant, schools and rice-growing communities.
Today, the typical American consumes an average of 25 pounds of rice per year and it's no wonder. Rice is a healthy, versatile, economical dish that is sodium and cholesterol-free and contains just a trace of fat.
Ben Noble with the Arkansas Rice Federation and chef Travis McConnell with the Capital Hotel stopped by 'THV This Morning' to share why they love rice. Click on the THVideo!
With this year's celebration of National Rice Month, there's a new reason for consumers to be excited when they participate in the Rice to the Rescue Sweepstakes! Consumers can log on to www.usarice.com/ricetotherescue to enter their best budget-stretching meal tips for a chance to win prizes.
The first-place winner will receive $500 in free groceries at any store; second and third place will receive $250 and $150 in free groceries, and seven runners-up will get Aroma rice cookers.
Several USA Rice retailer partners also will conduct exclusive Rice to the Rescue Sweepstakes contests for their customers. Winning ideas will be featured in a press release and on usarice.com.
(Source: USA Rice Federation)