Best Buy launching price-matching guarantee

10:27 AM, Feb 18, 2013   |    comments
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UNDATED (CNN) -- Best Buy is launching a new price-matching guarantee.

Beginning March 3, Best Buy will match prices at all local retailers and nearly 20 major online competitors.

The chain wants to end so-called "showrooming."

That's when a customer goes into the store to check out the products, then buy it online for a cheaper price.

Best Buy has struggled recently, as discount and online retailers like Amazon lure away customers.