LITTLE ROCK, Ark. (KTHV) -- While everyone knows that Riverfest is going to cost you, have you ever thought about where that money goes? Riverfest is a non-profit organization, and that money stays right here.
Attracting more than 200,000 festival goers a year, Riverfest is a large operation and Riverfest board chairman Cheddy Wigginton said the money you pay to go makes a lasting impression on the community.
"A lot of people don't realize it, but we're a non-profit organization, and the money that we keep or that we raise during Riverfest is used to first of all make sure we can put on Riverfest next year, and then after that, anything above and beyond that goes to various renovations," explained Wigginton.
The new amphitheatre roof is one of the things Riverfest has helped pay for. Riverfest pledged $150,000 towards that project.
"We've given back a million dollars back to this park alone since the festival started," said Wigginton.
Another portion of ticket sales goes towards the next year's festival, and they rely heavily on attendance.
"We have a budget of about $3 million to $3.5 million, and so you've got to raise $3.5 million dollars in three days, so it takes a lot of people," added Wigginton.
So, why do ticket prices seem to increase every year? Wigginton said that all has to do with the rising price of entertainment.
"One of the reasons we do it is because what the entertainment cost. Entertainers every year. They don't go up by $5,000, they go up by $10 thousand, $20,000, $25,000 every year, so we have to keep up with that in order to have the type of entertainment people have come to expect from us. We have to incrementally raise those ticket prices."
For the 36 years the festival has been held in central Arkansas, the entertainment lineup has grown, attracting huge crowds to Riverfront Park and growing River Market area.
You can buy reduced priced tickets at Walgreens for $17.50 or for $35 at the gate.