UNDATED (CNN) -- Does it seem like your bag of potato chips is all bag and only half chips? It could be worse.

Poke'em, squeeze 'em, shake 'em, pop 'em; is your potato chip bag half empty or half full? How about almost completely empty. Todd Marks, senior project editor with Consumer Reports says, "Let's count. let's count the chips. 3 4 5 and then some crumbs."

No wonder this guy has a chip on his shoulder. And though he's the most recent to go viral, he's not alone. This guy found only two chips.

Poor lays, some are laying it on thick. I love it when i buy a bag of air and the company is nice enough to put some chips in it. Reminds us of that old classic, "Where's the beef?!" Where's the chips?

But if you're feeling cheated over your half empty bag of chips, listen to the Consumer Reports researcher who wrote an article called air to spare, he says the air is protective on many levels.

Todd Marks warns of false walls and too much headspace in lots of packaging. But when it comes to fragile, breakable chips, Marks is convinced the empty space is needed, especially on the assembly line. He says, "Those rollers can actually damage the chips and turn them into crumbs."

They may be called lays, but if you lay bags on top of each other during shipping, Todd says, "And there's not enough air to cushion those chips, well guess what? You're gonna have more mashed chips."

But Marks says there's no excuse for this. CNN's Jeanne Moos bought five packages of chips from the CNN newsroom vending machine and investigated the contents of each.

To the guys whose snack packs were almost all pack and no snack, a spokesman for Frito Lay said with any manufacturing process, occasionally there's a glitch in the system and, clearly, it wasn't filled the proper way. We'd be happy to replace that for him.

And if you ever find your chips are down, don't take it out on the bag, call the 800 number on the back, give them the lot number, and Todd says, "Don't throw out that bag and then asking for a coupon."