SPLIT, Croatia (CBS) -- The travelling "Elvis Presley Museum" exhibition has made its way to the Dalmatian port city of Split in Croatia.
The attraction is the only exhibition of Elvis Presley's memorabilia entitled 'Now It Starts: Elvis' Alive,' which the Atlas travel agency has brought to Split for the high tourist season. The exhibition was launched in Memphis and is touring the world, and so far it has delighted Elvis' fans in large European cities.
From June 30th to September 1st the locals of Split and tourists will get the chance to see 100 precious items which belonged to the King of rock and roll and which have a material value of around 3 million Euros.
"We have organized the exhibition to offer locals and overseas visitors to the city an attraction during the tourist season, and to also enhance the tourist offerings of Split," said Atlas agency that has organized the exhibition.
Before arriving in Split, the Elvis exhibition was in Scandinavia, and recorded over 100,000 visitors.
Among many items exhibited are Elvis' famous Cadillac with a 14-karat gold key, his guitar from his 1968 tour, his karate uniform, and the microphone used by 'the King' to record his first song in 1954.
Another fascinating piece of information is the fact that the value of items exhibited by the Elvis Presley Museum is estimated at EUR 2.97 million.
The event coincides with the 35th anniversary of his death, on August 16th, when celebrations and related events will be held around the world in his honor. In order for visitors to better remember Split and this exhibition, they will be able to take with them some attractive souvenirs from the Graceland gift shop.