BERKELEY, Calif. (CBS/KPIX) -- Cal Bear fans are a step closer to a new football field. Crews began laying down new turf for the renovated memorial stadium. But pieces of the old stadium are getting a new life.

For Eric Gellerman, newer isn't always better. He is the owner of the wooden duck, a Berkeley company that specializes in custom furniture made with recycled wood.

He usually buys wood from old buildings that have been torn down and resurrects it in the form of tables, chairs and bookcases. But recently he stumbled upon a find that is considered a gold mine in the world of reclaimed wood: the original stadium seats from the cal memorial stadium. Gellerman says, "It's a big deal for us because we've been in Berkeley for 18 years and we are a Berkeley based company for us to get the Berkeley stadium was a big deal."

A big deal with an even a bigger haul. Eric ended up acquiring about 90 percent of the stadium. Gellerman says, "If we laid it out board to board it would be over a marathon of wood."

He's selling to mostly Berkeley grads and local restaurants, mostly for the nostalgia aspect, but for Joshua Tetrick, who is starting a food technology company, he saw inspiration. Tetrick says, "Old school technology meets new age kind of part of our philosophy. We were looking for a design that matches that ethos too; we got lucky."

Josh has only been in this space in SF for 8 weeks and as you can see he is still moving in. In fact before he even put the floors down he made sure he had his Cal wood. Tetrick describes some of the pieces he has by saying, "One great conference table, one long coffee table, a smaller coffee bar for our kitchen area, our food lab."

Eric also acquired most of the original Kezar Stadium after it was torn down. It was gone in six months. Even though Cal Stadium is 3 times the size, he anticipates countless orders for the pieces that could easily last another 90 years. Gellerman says, "There is no reason the tables won't last us all and outlast our kids and grandkids."