LITTLE ROCK, ARk. (KTHV) -- The 2012 Summer olympics are in the record books - and on consumer tuesday we took a look back at the best and worst commercials of the olympics.

The olympics have become such a big TV event that they are almost as important to big businesses for advertising as the superbowl.

Kyle Floyd, Associate Creative Director at Stone Ward shared his best and worst with us.

He thought P&G's Best Mom ad was the best.

He called Apple's Mayday ad the worst.