LITTLE ROCK, Ark. (Oct. 13, 2012) - Charles Morgan and Alex Dietz, who helped build Acxiom from a small Conway business into a global force in data and data management, will serve as honorary chairmen for the 11th Annual Uncorked: The Mad Scientist Mash, a fundraiser for the Museum of Discovery.

The event will be from Thursday,October 18 from6:30 to 9 p.m. at the museum, 500 President Clinton Avenue.

"As kids, Alex and I both were energized by science, technology and math - and that led us to get our degrees in engineering and go on to Acxiom in the early 1970s," Morgan says. "We think it is critical that more Arkansas youth get the chance to have that same spark ignited, and the Museum of Discovery is the premier institution in our state providing that opportunity in a dynamic, hands-on, interactive environment."

Guests, ages 21 and older, will be able to explore and experience the almost 90 interactive exhibits and discover the fun of science. There also will be interactive "Mad Scientist" experiments and encounters with the museum's own live animals.

Tasting stations will include specialty wines and beers courtesy of Glazer's of Arkansas. A wine pull will provide attendees the opportunity to win bottles of wine, some of which sell for well more than the $20 cost to participate. A silent auction will showcase wine-related items, gift certificates, unique experiences and more. Attendees can park free in the River Market parking deck; the entrance is on Second Street between River Market Avenue and Sherman Street.

This year's "must have" raffle item will be a $1,000 gift certificate to Kenneth Edwards Fine Jewelers.

Event proceeds benefit the Museum of Discovery's statewide educational outreach programs.

Event tickets are $100 and can be purchased at For more information, please contact Meredith Poland at mpoland@museumofdiscovery.orgor 501-537-3077.

(Source: Museum of Discovery)