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LITTLE ROCK, Ark. (KTHV) -- Arkansas Coalition for Excellence has signed on as a partner of a new initiative called "#GivingTuesday."

This initiative is modeled after the idea that that there are specific days for shopping around the holidays (i.e. Black Friday, Cyber Monday), so why not designate a day for giving?

So, Tuesday, Nov. 27 has been designated as "Giving Tuesday" and ACE is working with other partners to promote this day in Arkansas. There are many national founding partners - but any nonprofit can sign up to be a partner and promote "giving" to their organization or just to give in general.

ACE president and CEO Stephanie Meincke stops by "THV 11 News This Morning" to talk more about #GivingTuesday.

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