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UNDATED (CNN) -- Google is upping the ante in the laptop market.

This is the company's new "Chromebook Pixel" which went on sale Thursday.

The sleek laptop features touch screen technology, enhanced Cloud computing and a built in cell network.

Wi-Fi only models start at $1,300.

The LTE version will cost you $1,450.

Google's "Chromebook Pixel" is designed to compete with laptops by Apple and Microsoft.

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