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LITTLE ROCK, Ark. (KTHV) - For two years in a row, social media in Arkansas has blown up this time of year.

In April 2012 was the Bobby Petrino Scandal, and this year, it was the Mayflower ExxonMobil spill.

Tim Whitley from Social Innovation joined us with more on how this event unfolded online. To watch this interview, click on the video attached to this story.

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