LONDON, UK (CBS) -- Pop sensations One Direction have followed in the footsteps of many boy bands before them and launched their own fragrance for their mostly female fans.
The band, which consists of Liam Payne, Niall Horan, Zayn Malik, Louis Tomlinson and Harry Styles, unveiled a giant version of the perfume 'Our Moment' at the top of London's iconic skyscraper 'The Gherkin'.
Speaking at a press conference hosted by MTV anchor Laura Whitmore, Liam Payne said, "We've never had so many meetings to make something - this is a complicated piece of art. A lot of love went into this. Funnily enough and this may sound pre-emptive but it's not, but there was a fan on Twitter who made a petition to have us make a fragrance and then we just got the idea from there. "
The fragrance, which will be used not only in perfume but also body lotion and shower gel, is described by the makers as a "sparkling, juicy and feminine fragrance made up of splashes of fresh fruit and seasonal flowers infused with undertones of warm musk. The pink grapefruit, wild berries and redcurrants, combined with the delicacy of jasmine petals, and frangipani with the dry woody tones of musk and patchouli leave an enticing and playful scent on the skin."
Payne admitted after the launch, "Well it's quite a sweet smell without it being too strong is the way. It's quite subtle if you will." while his bandmate Niall Horan explained "I think the reason we've decided to launch a fragrance in the first place is that fans always want to know what we like and what we don't like. So we wanted to show them what we like smell-wise on girls."
One Direction, who have enjoyed global success after the phenomenal success of their debut single 'What Makes You Beautiful', already have substantial merchandise, including their own mobile phones, onesies, T-shirts, bags, and bedding.
The fragrance "Our Moment" will be sold exclusively at Harrods from August 25 before being available throughout the UK on September 9.