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LITTLE ROCK, Ark. (KTHV) - Five years after Apple debuted its App Store, downloads across the globe top $50 billion.

"This is definitely not something that's going to die out soon. It's just going forward and pushing along, and it's exciting to be a part of that," said Sheena Howell, marketing director at QBOT in Little Rock.

QBOT was created in 2012 and features a downloadable app that compiles discount codes and loyalty cards for restaurants and businesses around Arkansas. QBOT relies on app downloads for all its business and has already gained more than 100,000 subscribers in the past year.

But, with success comes imitation, and Howell said the company is prepared for similar apps to come in the future.

"People will come into the market and saturate it just like anything else. The big thing is being the first one in the market here and dominating that," she explained.

For five years, smart phone and tablet users have boosted the app business and allowed simple ideas such as Instagram to take off. The third most popular app in the world was recently purchased by Facebook for $1 billion.

THV 11 has its own app available on iPad and Android.

Apple: http://on.kthv.com/18zxNWu

Android: http://on.kthv.com/12nhMQ9

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