Television viewers in Bismarck, N.D., were treated to some real class this weekend when none other than the great Ron Burgundy read them the news.
Actor and comedian Will Ferrell reprised his Anchorman role for KXMB's Saturday night news broadcast. The former Saturday Night Live star is promoting Anchorman 2: The Legend Continues, a sequel to the 2004 film about a fictional news team's sexist reaction to the arrival of an ambitious female reporter.
Dressedin his signature rust-colored three-piece suit and a striped tie,Ferrell read stories off the teleprompter, punctuated them withexaggerated eye blinks and engaged in witty banter with the Bismarcknews team. He also clowned around, popping into co-anchor Amber Schatz'sscreen while she read a story and telling her after a commercial break,"Amber, you look lovely tonight" before asking her if she was married.
When Schatz told him she wasn't married, Ferrell replied, "Well I am, so don't get any ideas."
Theonline video of the 30-minute newscast, which is making the rounds onsocial media, is part of a widespread marketing campaign for the moviesequel that has included Dodge Durango commercials, a new Ben & Jerry's ice cream flavor named "Scotchy Scotch Scotch," and Burgundy's own exhibit at the Newseum in Washington, D.C.
On Sunday, Ferrell headed to Winnipeg, where he was slated to help cover Canada's Olympic curling trials for broadcaster TSN.
KXMBis one of two CBS-affiliated television stations serving central andwestern North Dakota. The Bismarck station shares programing withMinot's KXMC, but the two stations produce separate newscasts.
KXMBstation managers couldn't be reached for comment Sunday, and it wasunclear if Ferrell's appearance was impromptu or part of the movie'spublicity campaign. Viewers were not given advance notice.
During Saturday evening's newscast, Ferrell occasionally strayed from the script.
Whileextolling the tale of firefighters extinguishing a trash fire in aSam's Club parking lot, Ferrell seemed impressed that crews used 500gallons of water and foam to put out the blaze: "I repeat, 500 gallons."
Healso drew laughs from Schatz when he mispronounced s'mores as"sah-mores," overdramatized his tease of the "Dakota Storm Center," andnoted after the sports segment, "I've never seen fighting in a hockeymatch before. That was fascinating."
The news team expectedFerrell to end with his "Stay classy" catchphrase, but he missed thecue, saying: "What? Am I supposed to read that?"
Follow Dirk Lammers on Twitter at http://www.twitter.com/ddlammers