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It's time to sign up for the THV Summer Cereal Drive!

For the last 13 years, you, THV11, and the Arkansas Foodbank - in partnership with local businesses, groups, and schools - have teamed up during the summer months to provide healthy breakfast options for children and families in central Arkansas who would otherwise go without the most important meal of the day - breakfast.

What is the Cereal Drive?

The THV Summer Cereal Drive provides hungry families in Arkansas with non-perishable breakfast items that are both nutritious and kid-friendly.In addition to individuals donating boxes, businesses can register for a friendly competition! In 2013, you helped donate 178,570 boxes of cereal, providing 148,808 breakfasts throughout central and southeast Arkansas!

When is the Cereal Drive?

  • Dates: June 2, 2014 – June 27, 2014
  • Kickoff: Tuesday, June 3rd from 5 a.m. until 9:30 a.m. at the Bryant-Benton Community Site.
  • Finale: Friday, June 27th, live from 5 a.m. – 12:30 p.m. at the Foodbank Warehouse. Businesses are encouraged to drop off their final donations at the Foodbank that day.

When and Where is Business Registration?

What Can I Donate?

  • Dry cereal - boxes OR bags, 8oz. or more (Think Nutritious!)
  • Cereal/Breakfast Bars
  • Pop Tarts
  • Oatmeal
  • Cream of Wheat

Can't make it out to a community site to make a donation? Donate a box of cereal online! Just visit ArkansasFoodbank.org and make a donation to the "virtual cereal drive." Pick out your favorite box of cereal and/or select a dollar amount to donate. It's that easy. Get more here: Virtual Cereal Drive

Where Do I Donate?

Individuals

  • Individuals can donate cereal at area Walmart locations.
  • THV11 This Morning will broadcast live from a variety of locations during the cereal drive. Schedule is as follows:

Tuesday, June 3: LAUNCH! Saline County Cereal Showdown Bryant Walmart vs Benton Walmart

- THV11's Tom Brannon live from Bryant

- Bob Robbins and Jennifer Trafford of The Wolf 105.1 live from Benton

Friday, June 6: Hot Springs Walmart at Albert Pike

Tuesday, June 10: Conway Kroger at Salem

Friday, June 13: Arkadelphia Brookshire's

Tuesday, June 17: NLR Kroger at JFK

Friday, June 20: Cabot Knight's Grocery

Tuesday, June 24: Pine Bluff Brookshire's

Friday, June 27: Little Rock - Arkansas FoodBank Warehouse (Wrap-up 4:30-12:30) LAST DAY TO DONATE

Businesses

  • Businesses are to drop off their donations at the Arkansas Foodbank.
  • Please drop off Monday-Friday between 8 a.m. 0- Noon or 1 p.m. – 4 p.m.
  • The Foodbank is located at 4301 West 65th Street in Little Rock.
  • Call Erica McFadden with the Foodbank at 501-569-4311 for delivery information or help.
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